At Distribute Digital, we’re really passionate about digital marketing. We believe that every single business needs to adopt a digital marketing strategy in 2023 – it’s strictly non-negotiable! Moreover, small businesses are the ones that should focus on implementing these strategies, because they are more vulnerable than mega corporations. So, before you start doing whatever you can do on your own, consider hiring an experienced digital marketer at Distribute Digital.

What is Digital Marketing?

Digital marketing is all about promoting and selling products online. It’s also used for generating leads, increasing brand awareness, increasing website traffic and so on. In short, digital marketing refers to any activity that involves using modern technologies, including websites, social media or email campaigns. This includes creating content around your business that attracts customers, engaging them with offers and sharing information with their friends and family. To learn more about how to build an effective digital marketing strategy for your business, keep reading our guide on how to create a comprehensive SEO strategy.

Why You Need A Mobile App Strategy From 2021 Instead Of 2022

As of today, there are already over 2 billion smartphones around the world and that number grows each day. And not only that, but statistics indicate that by 2025, 3.5 billion people will have access to mobile internet services. That means almost a quarter of the global population will be connected to phones and tablets exclusively via mobile devices. Not just that, but according to Statista, smartphone owners spent nearly $17 billion annually on apps.

Now, let’s imagine what would happen if most companies don’t implement this trend or don’t change their mindset about mobile technology usage for marketing purposes. Well, here is why small businesses should focus on developing an app strategy from now on, instead of starting everything with one:

Small organizations use less money than mega brands

Small businesses pay just 10% less for advertisements – a much better rate than other types of advertising like TV, radio, print advertisements and newspapers. That’s why mobile marketing is becoming increasingly popular among business owners.

Mobile users spend more time browsing through apps than watching videos or surfing the web

The average person spends up to 6 hours per day consuming data of various kinds. By choosing a mobile ad platform as part of your SEO campaign, you can reach out to potential customers 24/7. Furthermore, because smartphones are smarter and faster than old computers, mobile-friendly sites can attract more visitors. As a result, you can target different audiences and get more sales while saving costs.

Small B2B marketing is easier and cheaper compared to big retail

When you need to promote a product or service, it might seem expensive to make thousands of calls, emails and even post ads. But, with mobile marketing tactics, you can reduce those expenses and focus on reaching new clients. After all, you want your budget to stay within manageable limits; otherwise, you will end up spending a lot on a variety of marketing tools. Additionally, depending on your site architecture, such as whether it’s open source or proprietary, you can cut some costs even more – that way, you still get the value for your investment. If you look into other ways, such as blogging, Facebook page posts or Instagram Stories, then you can save even more – by cutting down on costs and focusing entirely on growing a good reputation for yourself as an expert in your field. These tactics are often free and won’t cost you anything.

Small enterprises become more competitive

When it comes to branding and marketing, no matter which type of company you run, it becomes harder when competitors launch innovative solutions. Therefore, smaller enterprises tend to rely less on traditional methods of promotion – such as posters, brochures and direct mail. They prefer to engage with potential customers via social media platforms and webinars. Such activities help to strengthen customer loyalty and create lasting relationships with the consumers. Another benefit of small businesses is that they tend to have fewer employees, meaning lower training costs. Because of that, a lesser percentage is needed on both sides of the organization to achieve a certain level of results.

Small businesses focus less on making profits instead of increasing margins and revenue

Small businesses are focused primarily on producing enough goods or providing excellent customer service instead of trying to increase their bottom line – which directly translates to profit growth. There are many reasons to choose a low margin approach for your company, such as reducing investments or paying for external materials. However, the main reason behind this practice is that a bigger proportion of small businesses cannot afford huge losses if something goes wrong. So, even though small businesses require fewer resources and have fewer employees, they tend to try much harder to protect their income levels.

What Are Some Ways To Gain More Sales With Your Website Traffic?

So, there we go – the importance of adopting a digital marketing strategy for your small business! What should you do next in case you need to accelerate your digital efforts and reach your goals quicker? Here are some basic tips that will significantly improve your performance:

Optimize your landing pages

Before launching any kind of campaign, analyze your website’s user experience (UX). Why is it so important? First of all, UX should reflect your vision and company mission statement (or vice versa). Second, make sure your audience will love and trust your site. Third, think carefully about your brand positioning and keywords. Then, test both your copywriting in-house and online to see if it resonates with your visitors. Finally, keep looking for relevant hashtags and make your account accessible and discoverable.

Create helpful guides and tutorials

You may offer freebies and discounts to your loyal customers on special occasions, such as birthdays, anniversaries, graduation ceremonies or any other occasion that is relevant to them. When that happens, users will surely appreciate it and might refer others to buy anything from you. Create tutorials around common topics that you offer – such as programming languages or software development – to attract users interested in learning more. Once they’ve found useful information, they could purchase from you again.

Make your website fast and responsive

As soon as you release your first version of your website, you should optimize it for mobile browsers. Even though many people now use mobile phone apps to search the Internet, it will take longer to download the updates if they don’t have a smart device. Nowadays, Google provides detailed instructions on how to set up an account on Chrome for android, Safari for Apple hardware and Firefox for Windows.

Create a call to action button that encourages new visitors to buy

Your goal should be to establish an emotional connection with potential customers once one of them finds your website. Make sure your eCommerce design is clear and functional. Also, provide helpful content and tutorials for prospective buyers and encourage them to complete the purchase process right away. The final step is to promote this lead with your name on banners, blog entries, tweets, social media accounts and more. Don’t forget to mention it during interviews and presentations!